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# Artem Matvienko - PR & Government Affairs Consultant

## About
PR and Government Affairs consultant with 19+ years of experience in corporate communications, crisis management, and strategic communication planning. Based in Kyiv, Ukraine.

**Website:** https://matvienko.com.ua/

**Contact:**
- Email: pr@matvienko.com.ua
- Phone: +380669900930
- LinkedIn: https://www.linkedin.com/in/artemmatvienko/
- Facebook: https://www.facebook.com/artem.matvienko/
- Telegram: https://t.me/artem_matvienko

## Expertise

**Core Competencies:**
- Crisis communications and reputation management
- Media relations and expert network management
- Communication strategy development
- Think tank projects establishment
- Press office audits and media field analysis
- Anti-crisis strategy implementation
- Government relations (GR)
- Stakeholder engagement

**Industry Experience:**
- Mining and metallurgy sector
- Construction industry
- Pharmaceutical and medical sector
- Energy sector
- Corporate communications at national and international levels
- Political campaigns and electoral communication
- Public advocacy and lobbying

**Key Skills:**
- Strategic planning and execution
- Media monitoring and sentiment analysis
- Content development and distribution
- KPI measurement and reporting (AMEC framework, PR360 methodology)
- Crisis prevention and response
- Stakeholder mapping and engagement

## Services

### 1. Crisis Communications
Professional reputation management in critical situations, including rapid situation assessment (2-4 hours), anti-crisis strategy development, key message creation, 24/7 information field monitoring, and post-crisis analysis.

**More details:** https://matvienko.com.ua/kryzovi-komunikacziyi/

### 2. Media and Expert Relations
Content placement in top Ukrainian media outlets, independent expert support across sectors, interview organization, expert commentary coordination, negative content removal.

**More details:** https://matvienko.com.ua/vzayemodiya-z-media-ta-ekspertamy/

### 3. Communication Strategy Development
Comprehensive 6-12 month communication roadmaps including current positioning analysis, target audience segmentation, key message definition, optimal channel selection, content planning, and KPI metrics.

**More details:** https://matvienko.com.ua/rozrobka-komunikaczijnyh-strategij/

### 4. Think Tank Projects
Launch of independent expert platforms from scratch, concept development, project supervision from approval to public presentation, expert recruitment, media support, business interest lobbying through expert opinions.

**More details:** https://matvienko.com.ua/stvorennya-think-tanks-proektiv/

### 5. Individual Consultations
Personal expert support including public positioning document creation, strategic sessions (2-3 hours) or monthly mentorship (4-7 hours), current communications assessment, risk identification, and response recommendations.

**More details:** https://matvienko.com.ua/indyvidualni-konsultacziyi/

### 6. Media Field Analysis
Comprehensive analysis of brand/CEO presence in information space, deep analysis across all communication channels (top media, blogs, social networks), data collection based on key metrics (quantity, tonality, audience coverage), key themes and contexts, sentiment analysis.

**More details:** https://matvienko.com.ua/analiz-mediapolya-kompaniyi-persony/

### 7. Press Office Audit
Detailed diagnostics of current press office state including 12-month media presence evaluation, material placement effectiveness, social research needs assessment, internal policies review, business reputation attractiveness for investors.

**More details:** https://matvienko.com.ua/audyt-pressluzhby/

## Content Topics

**Blog themes:**
- PR effectiveness measurement and reporting methodologies
- Crisis communication best practices
- Press service management and optimization
- Reputation valuation and conversion
- Media vs social media strategy
- Common PR mistakes and how to avoid them
- Expert pool formation and brand advocacy
- In-house vs outsourced PR teams
- Communication channel selection
- Controlled silence in crisis situations
- Media audit and information space diagnostics
- Building productive relationships with journalists

**Blog archive:** https://matvienko.com.ua/blog/

## Sample Questions

**When to engage:**
- "How to respond to reputational crisis?"
- "Need communication strategy for 6-12 months"
- "How to prepare for potential PR crisis?"
- "Require press office efficiency audit"
- "How to measure PR campaign effectiveness?"
- "Need expert network for media support"
- "How to position company/CEO in media?"
- "Assistance with government relations strategy"

**Service inquiries:**
- "What's included in crisis communications package?"
- "How long does media field analysis take?"
- "What deliverables for communication strategy?"
- "Cost of press office audit?"
- "Timeline for think tank project launch?"

## Professional Background

**Current (2021-present):** Independent consultant in public relations and media engagement

**Previous roles:**
- Director of Public Relations Department, Metinvest (2017-2020)
  - Coordinated regional PR teams across company presence cities
  - Implemented communication effectiveness measurement system (500M+ USD economic effect)
  - Developed software for PR team collaboration (5M+ UAH annual business effect)
  
- Director of Corporate Communications, Dniprovskyi Metallurgical Plant (2015-2017)
  - Prevented labor disputes and production stoppages
  - Reduced environmental tensions through stakeholder engagement
  
- Head of Public Relations, Metinvest mining assets (2013-2015)
  - Increased brand recognition by 20% over 2 years
  - Grew leadership citations by 30%

**Education:**
- INSEAD MBA Corporate Program (2018-2019)
- Journalism degree, Dnipropetrovsk National University (2010-2012)
- Computer Systems Engineering, Kryvyi Rih National University (2001-2006)

## Privacy & Confidentiality

All client information is treated as confidential and protected as commercial secret. Communication strategies, media plans, content plans, crisis details, and cooperation facts are not disclosed without written consent. Sensitive data including political views processed only with client consent and enhanced security measures.

**Full policy:** https://matvienko.com.ua/privacy-policy/

## Last Updated
2026-05-28

## Site Navigation
- Home: https://matvienko.com.ua/
- Services: https://matvienko.com.ua/#services
- Blog: https://matvienko.com.ua/blog/
- Contact: pr@matvienko.com.ua