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A business that consumers and partners trust. A business that even those who do not use its services know about. A business whose reputation, even in times of crisis, makes people doubt whether it could have made a mistake. This...

Speed ​​is a key advantage of the media for users. This explains Telegram’s undisputed leadership as a key source of information. According to the latest data, almost 80% of Ukrainians read news there. YouTube and Facebook follow (almost 60 and...

Everyone thinks about PR when a crisis hits. The directions from which it can “come” are countless. Are you growing, and your competitors have become uncomfortable due to their reduced profits? Has compromising information entered the public domain? Did your employee...

To foresee all future risks and create a step-by-step action plan to deal with them. Businesses entrust this significant mission to a risk map. At least, all the large companies I’ve worked for strongly insist on having one. However, in PR...

In today’s world, it is quite easy to build your good reputation at the expense of someone else’s damaged one. By attacking someone bigger, you, of course, don’t inflict fatal damage, but you draw attention to yourself. Therefore, there are always...

If a business spends money on its reputation, it wants to understand what it converts into. The CEO thinks in numbers, so his main question to each department is: “How do you help the company make money?” This question also...

Everybody wants effective PR, but few strive to learn how to measure the effectiveness of their own communication.  On the one hand, I can understand it—analytics is not everyone’s cup of tea. On the other hand, you must be skilled...

WHAT IS AMEC? The International Association for Measurement and Evaluation of Communication is a global trade association headquartered in the UK. It conducts social and traditional media measurement, communication assessment, and communication research. HOW I GOT HERE After trying out...

This post does not claim to be the ultimate truth. Rather, this is an experience that I wanted to share with newcomers to our profession. Because the first 10 links that Google gives tell about the structure of the press...