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Information is of no use if it does not reach its target audience. Your business can pay the highest taxes, launch the most important social project, modernize production with the latest technology. But if you do not find a way...

PR is about meanings, reputation and influence, so what kind of reports can we talk about? Communications may seem too abstract to some to measure with numbers and indicators. However, that’s how business thinks. Otherwise, it is impossible to convince...

It is impossible to please everyone. Every business or public figure faces negativity in their own way, and that is normal. If we are talking about large companies, then there will always be those who want to score reputation points...

Business often underestimates the role of communications. Now humanity lives in the information age. And reputation, gossip, scandals have almost more weight than the quality of your products or services. And this is even if we are not talking about...

Whether it’s anti-crisis PR or image PR, they all have a certain cycle. In my agency’s approach, it can be conditionally divided into such stages as planning, content creation, its promotion, results evaluation, reporting. This is if we greatly simplify...

Is the work of a PR specialist in a business’s staff different from that of an outsourced, independent PR agency? From my experience, I can confidently say – yes. And these differences are sometimes fundamental to communications themselves. (I)responsibility for...

People who are the public voice of your business should inspire trust and respect. In the event of an information crisis, such a well-established and high-quality pool of brand advocates will become a support for protecting the company’s reputation. But...